Creating Connection on Social Media (By Leading with Value)
Transform your approach to social media in this interactive workshop designed for entrepreneurs who want meaningful engagement over vanity metrics. Through guided exercises and actionable strategies, you'll learn to create content that resonates emotionally with your ideal audience. Leave with a refreshed perspective, practical tools for authentic connection, and a calendar of value-driven content for July that feels aligned with both your brand and your audience's true needs.
Creating Connection on Social Media (By Leading with Value)
Permission to Stop Chasing the Algorithm and Start Building Real Connections
This workshop is for business owners, founders, and creative entrepreneurs who know the power of social media, but aren’t seeing real results for their business. Instead of pushing for virality, we’ll teach you how to consistently show up with content that builds trust, sparks loyalty, and creates an emotional connection with the right audience.
In this workshop, you'll learn:
Why emotional connection is the key to long-term brand growth (and how to create it)
The four reasons people actually go on social media — and how to meet them where they are
How to define and truly understand your target audience
What it really means to provide “value” in your content (without sounding like everyone else)
The difference between performance marketing and brand building — and why both matter
PLUS, we’ll even have time for you to plan out some of your July content!
This workshop is for you if:
You’re ready to stop shouting into the void and start speaking directly to the people who matter
You’ve been stuck on what to post, and/or worse, posting with no results
You believe in connection over clout
You want an approach to social media that actually feels like you
What to expect:
✔️ Interactive, engaging teaching
✔️ Breakout exercises and worksheets to make real progress in the room
✔️ Actionable strategies that work even if you hate social media
✔️ A community of values-driven business owners like you
About Our Presenter
Meet Emma Janeczko
Emma Janeczko is a brand strategist, social media educator, and co-founder of Two Three Social, an organic social media agency built on the belief that connection always comes before conversion.
With 15+ years of experience across boutique and large-scale advertising agencies, Emma has worn many hats—from copywriter to account director to digital strategist—but her heart has always belonged to the intersection of story and strategy. She first entered the world of social media professionally in 2014, when her team needed someone to "figure out Facebook for businesses." She raised her hand—and never looked back.
Today, Emma helps small businesses show up with purpose, cut through the noise, and use social media as a tool for genuine connection—not performative content. Her work centers on brand clarity, audience alignment, and creating social strategies that feel as good as they work.
When she’s not collaborating with her clients on social strategy or leading workshops for business owners, you’ll find her spending time in her many gardens, obsessing over her four fur babies, perusing her Little Free Library to add to her ever-growing TBR pile, and soaking up all the magic Maine has to offer.
Why Our Events Are Different
The Atrium's workshops provide both theory and immediate application. This isn't just about learning concepts—you'll leave with concrete plans and content strategies that you can implement right away, plus connections with other values-driven entrepreneurs.
Details
Date: Wednesday, June 4th
Time: 4:30-6:30 pm
Location: Two Three Social, 90 Bridge St, Westbrook
Price: $45
Perfect for: Business owners, founders, and creative entrepreneurs who:
Are stuck on what to post or seeing no results
Value connection over clout
Want an authentic social media approach
Includes: Worksheets, guided planning time, and July content calendar development
Spaces are limited to ensure quality experience. Reserve your spot today.
The Atrium: Where entrepreneurs grow and flourish together.
This event is free for Atrium members. Find out more about our membership.