Make & Mastermind
Scaling a Business With a Membership or Subscription Model (Plus Candle Making!)
Hands-On Creation Meets Strategic Business Growth
The Experience
Join Katie Zoe of The Atrium and Lauren Chunias of Underdog Candles for a unique evening that blends creative brand-building with strategic business conversation. Create a custom-scented candle that represents your business brand, then dive into an intimate mastermind discussion about subscription and membership business models while your candle sets. By the end of the evening, you'll leave with practical business insights, new connections, and a beautiful hand-poured candle that embodies your brand—ready to take home the same night.
What to Expect
FULL EVENING EXPERIENCE (5:30-8:00 PM):
Custom brand candle creation (5:30-6:30 PM) - Design a signature scent that represents your business brand with expert guidance
Networking & refreshments (6:30-7:00 PM) - Connect over homemade soup, snacks, wine, and sparkling water
Mastermind conversation (7:00-8:00 PM) - Deep dive into subscription/membership models with two experienced entrepreneurs
Take home your candle - Your custom creation will be set and ready by the end of the evening!
The Mastermind: Subscriptions & Memberships
Would this business model work for you? Join Katie Zoe Brunelle (founder of The Atrium) and Lauren Chunias (founder of Underdog Candles) for an intimate mastermind conversation exploring:
Who this business model works well for
The basics of setting up subscriptions or memberships
Real pros and challenges from entrepreneurs who've built them
Your specific questions and experiences
Both leaders have successfully implemented membership models in their own businesses and bring practical, tested insights to share.
The Candle-Making Experience
Lauren will guide you through the art of scent blending and candle pouring with a unique twist—you'll create a custom scent that represents your business brand. Design your signature fragrance and personalized label, then watch it set while engaging in meaningful business conversation. By the time the mastermind wraps up, your branded candle will be ready to take home—a perfect representation of your business or a thoughtful gift for clients and partners.
Meet Your Facilitators
Katie Zoe Brunelle is the founder of The Atrium Group and a business growth advisor who helps entrepreneurs scale through smart partnerships and strategic systems. With PR certification from Cornell, multiple awards including the Women's Distinguished Business Award from WomensNet, and experience working with brands like Marriott, Katie has incorporated membership models into two of her own businesses and advised numerous others on subscription strategies.
Lauren Chunias is a candle maker and entrepreneur with a passion for small business and scent design. She has owned and operated Underdog Candles for over 5 years, with products sold in 20+ stores across the US. Her subscription box model has been a key part of her business success. Lauren holds a bachelor's degree from the College of William & Mary in business analytics and sustainability.
Why Our Events Are Different
The Atrium creates experiences where practical business strategy meets genuine community connection. This event combines hands-on creativity with strategic learning, giving you both actionable insights and meaningful relationships with fellow entrepreneurs exploring similar growth paths.
Details
Location: 90 Bridge St, Suite 1136, Westbrook (inside Dana Warp Mill building)
Time: 5:30-8:00 PM, Thursday, January 15th
Price: $75 non-members | $55 Ecosystem members
Includes: All candle-making materials, custom scent & label, refreshments (Lemon Rosemary White Bean Soup, snacks, wine, sparkling water), mastermind discussion, and your finished candle to take home
Perfect for: Entrepreneurs exploring or implementing subscription/membership models, or anyone curious about this revenue stream
Spaces are limited to ensure intimate conversation. Reserve your spot today.
The Atrium: Where entrepreneurs grow and flourish together.